“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond
So you are finally sitting down to prepare that speech, that presentation, that keynote .. where do you start?
BEGIN WITH THE END IN MIND. Where are you taking your audience? How do you want them to feel? What next steps do you want them to take?
If you aren’t clear on these critical points right from the very outset, you’re losing a chance to make your words count .. every word .. right up until the close. Take some time today to think about whether you really plan out your audience’s journey or experience .. if not, give it a shot and see what a difference it makes!